Who Is Soyjak? Soyjak fits into the broader Wojak meme universe, playing an important role in the mythos. Often, Soyjak is drawn weeping, expressing sadness or another emotion. In traditional Soyjak memes, he is usually a villain or else the butt of the joke. Soyjak is the quintessential Beta male. He is physically unattractive, with an ungroomed beard and balding head. Further, Soyjak is frequently associated with things that posters find unmasculine: gaming, vegetarian lifestyles, and general cringe.